Web Marketing

"Good search optimisation and good website design should go hand in hand"

Website Design and Web Marketing

Website design has changed so much over the last few years, that websites soon go stale, and uncompliant. This can have detrimental effects on your websites organic listing.

First stage of any web marketing campaign must be getting your website up to date, and compliant with modern web standards. This is known as search optimisation for search engines.

The second part of designing a website, is image, as the ultimate purpose of a website, is for humans. When someone clicks on your website link from a search engine, it takes less than 3 seconds to decide to stay, or 'go back'. Creating well designed websites is essential for this human element of a website. Your Image Matters was created from a graphic design background, and serves to create well designed and visually impressive websites.

We can work with you, to achieve a good visual impact website.

Website Search Optimisation

The holy grail of any web dsigner is to get high listings in the organic listing of search engines, such as Google and Yahoo. Although there are no guarantee's (beware any company making guarantee's) a good place to start is a well constructed website which is CSS and accessible.

Please beware of any company promising or guaranteeing a top listing. There is no such thing, any some search optimisation techniques may have long term detrimental effects, because search engines can and do bannish websites for bad search optimisation techniques.

We can work with you on search optimising your website, using approved search optimisation techniques only.

Pay per Click Advertising

Web marketing also includes other form of online advertising such as pay per click campaigns. Although more expensive, it can be a good way of directing traffic to your website.

This too needs to be optimised, to be succesful, so a good web marketing experft is essential, to save you spending your pay per click funding, on unnecessary clicks.

We can work with you on your paty per click campaign, such as Google Adwords or Yahoo Marketing.