Web marketing can make or break a business
As a web marketing expert and web designer, I know what makes a website a success. Good organic listing on search engines are fundamental to any website campaign. This can be backed up with 'pay per click' advertising strategies, but geting listed on the organic listings, will save you money.
Web MarketingWeb marketing has come a long way, so choosing a competent website company is essential for your longer term success. We at 'Your Image Matters' believe in long term solutions, not quick fix, solutions, which may damage your web presence. A good web marketing campaign consists of: |
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"Good search optimisation and good website design should go hand in hand"
Website Design and Web Marketing
Website design has changed so much over the last few years, that websites soon go stale, and uncompliant. This can have detrimental effects on your websites organic listing.
First stage of any web marketing campaign must be getting your website up to date, and compliant with modern web standards. This is known as search optimisation for search engines.
The second part of designing a website, is image, as the ultimate purpose of a website, is for humans. When someone clicks on your website link from a search engine, it takes less than 3 seconds to decide to stay, or 'go back'. Creating well designed websites is essential for this human element of a website. Your Image Matters was created from a graphic design background, and serves to create well designed and visually impressive websites.
We can work with you, to achieve a good visual impact website.
Website Search Optimisation
The holy grail of any web dsigner is to get high listings in the organic listing of search engines, such as Google and Yahoo. Although there are no guarantee's (beware any company making guarantee's) a good place to start is a well constructed website which is CSS and accessible.
Please beware of any company promising or guaranteeing a top listing. There is no such thing, any some search optimisation techniques may have long term detrimental effects, because search engines can and do bannish websites for bad search optimisation techniques.
We can work with you on search optimising your website, using approved search optimisation techniques only.
Pay per Click Advertising
Web marketing also includes other form of online advertising such as pay per click campaigns. Although more expensive, it can be a good way of directing traffic to your website.
This too needs to be optimised, to be succesful, so a good web marketing experft is essential, to save you spending your pay per click funding, on unnecessary clicks.
We can work with you on your paty per click campaign, such as Google Adwords or Yahoo Marketing.
The importance of a good web designer
Web marketing and web design is a very broad spectrum of different set of skills, ranging from creative designing which 'Your Image Matters' is known for, or programming and coding skills which could be Ajax, Javascript, PHP, XML, HTML to name only a few.
"A web designer is only as good as his last job. We let our previous work do the talking"
Flash animations which are popular on websites, to add life to a site. Bringing all these together is search optimised, which will sink or swim your website on the search engines..
Business branding and logo designers
Your Image Matters are Lancaster, Lancashire based specialists in internet marketing or website marketing and website development. There are two ways to attract visitors to your company website. The first is to put your domain name (e.g. www.yourimagematters.co.uk) on business cards, company brochure design and in printed advertisements. Anyone who is interested in web development and developers can find out about your company 24 hours a day, 7 days a week.
The second way to attract visitors is search optimisation for search engines, Lancasters Website Design advertising and links from other sites. Search engines such as Google, Yahoo! can be used to bring up details of your site whenever relevant keywords are entered. This method can be very successful in bringing you new customers, using the following skills set:
Graphic design | Flash | Web Design | Graphics | Graphic Design | Corporate Identity | Brochure Design | Logo Design | Stationary | Webpage Design | Printing Stationary | Business Logo Design | Graphic Design | Business Branding l Search Optimisation l Brochure Design l Flyer Design l Youth Marketing
Website designers, Search engine marketing, Internet marketing, Graphic design, Business image designer, Business branding.
Web design and search optimisation go hand in hand.
Building a website is only half the story, marketing your website effectively, such search optimisation and web marketing, is so important, it could make or break your marketing budget. With advertising options such as Google Adwords and Yahoo marketing, creating an effective web marketing campaign, does not need to cost the earth.
Marketing designers
Your Image Matters has a comprehensive web designers experience, enabling you to compete effectively with your image, branding and point of sale designs.
Advertising in newspapers and publications
Your Image Matters is a specialist UK marketing agency that provides marketing consulting and implementation services to leading international businesses. Our team of internet marketing consultants create inspiring campaigns with impact. All Your Image Matters projects benefit from our advanced internet marketing services including search engine marketing, web site optimisation, and keyword recognition.
Your Image Matters internet marketing or web marketing consultants (Lancaster) play an important role in educating business audiences. The company has been involved with BBC Television, The Chartered Institute of Marketing and Net Imperative to help create greater awareness of online marketing opportunities available to businesses.eb Design
Web marketing is any Image between your business and your potential customers. This 'Image':
Carries your messages to your market: The services you provide, The benefits to your customers, Latest special offers etc. Proper website marketing instills confidence in your business, products and services so that your customers feel inclined to select your company.
Image designers
Business image design for all your graphic designs and printing needs. From business stationary through to product packaging design and uk printing we can offer businesses a one stop design and print solution.
We can undertake full corporate business branding that can involve initial logo design and follow through to product packaging, establishing corporate identity guidelines and include both the printing of stock or website and web marketing development strategies.
We always ensure that we design with a creative edge - the same sound principals ensure high quality designs regardless of medium. Web designers, web marketing or business image and creative designs for small and medium enterprises in the UK.
Design experience
I have many years experience in the web design industry dating back to 1998, were my graphic design skills got me noticed by a young but successful Business Serve (now Thule). Working within their busy web design studio, I quickly learned how to design websites using Flash animations, Dreamweaver and Adobe Photoshop software.
Successfull managing a team of 5, the begining of search optmistion as a skill became the next level of web marketing. Building upon these skills sets I set up 'Internet Outsource' shortly to become 'Your Image Matters' in 2003.
I love being a web designer, as it allows me to stretch my creativity.
Choosing Website Designers
Choosing the correct website designer is so important to your business. With varying different levels of skills from 'bedroom' designers to 'blue chip' web designers, choosing one suitable for your needs is imperative.
Website design code such as HTML, CSS and keeping this code to W3 web standards is vitally important, and needs to be clean code, which is search engine friendly. Not all web designers use clean code, so your chances of success is reduced dramatically by choosing the wrong website designer.
Your Image Matters web design, specialises in SME's (small to medium sized business) and have successfuly built up a 98% client satisfaction rate over 10 years.
I am currently a director of the succesful Solar4U solar panels trade suppliers, and this is down to my web marketing skills.
As with anything in life, you get what you pay for...
Google Adwords and Yahoo web marketing experience
Your Image Matters Hire me: 01524 855 785 |