Search Optimisation . Web Marketing . Lancaster . Web Marketing . Lancashire . SEO Web Optimisation Lancaster

Search optimisation Although search optimisation is not a guaranteed service. If you have been told differently, then they are using 'black hat' trickery, which can get you banned from the search engines permanently. We can rework your website, on a one off basis, or work with you on a more longer term basis, to establish a long term relationship with you for longer term success...

Web marketing and search optimisation

The 'holy grail of SEO or search engine optimisation' is # No1 position on Google or Yahoo. We have achieved this for past clients and many others witin the top 5 listings. Chester and Lancaster based Stuart Lovatt says:

"The importance of an honest search optimisation expert is crucial. There are many 'quick fix' companies, who will use dis-honest ways to achieve short term success. We only use Google and Yahoo approved methods to achieve long term success"

We can work on your web site to make it appear higher up in the search engine results for one or more relevant search keywords or phrases. The reality of the internet is that you need a good image and good search optimisation to succeed.

Benefits include:

Long term growth in site visitors, with good search optimisation in place.
Increased sales or leads, with good search optimisation in place.
Reduced pay per click costs, with good search optimisation in place.

What Google has to say on search optimisation:

• Be wary of SEO firms and web consultants or agencies that send you email out of the blue.

• Amazingly, we get these spam emails too:

  "Dear google.com,
  I visited your website and noticed that you are not listed in most of the major search engines and directories..."

  Reserve the same skepticism for unsolicited email about search engines as you do for "burn fat at night" diet pills or requests to help transfer funds from deposed dictators.

• No one can guarantee a #1 ranking on Google.

  Beware of SEOs that claim to guarantee rankings, allege a "special relationship" with Google, or advertise a "priority submit" to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or through the Webmaster Tools and you can do this yourself at no cost whatsoever.

• Be careful if a company is secretive or won't clearly explain what they intend to do.

  Ask for explanations if something is unclear. If an SEO creates deceptive or misleading content on your behalf, such as doorway pages or "throwaway" domains, your site could be removed entirely from Google's index. Ultimately, you are responsible for the actions of any companies you hire, so it's best to be sure you know exactly how they intend to "help" you.

Organic search optimisation or 'pay for clicks'

In the world of SEO or search engine optimisation and web marketing online, one topic comes up over and over with great frequency: site rankings. It can sometimes seem to be the 'holy grail' in the highly competitive world of online web marketing, where search engines rule supreme. The reality is that unless you have deep pockets indeed, SEO optimization in the long run will be more affordable than simply buying placement with clïck campaigns and advertisements. This is the good news.

The bad news is that the process is slow, and it can take months (and months and months) of dedicated effort to achieve decent rankings (one reason you don't want to abandon those paid campaigns while optimizing your site).

But it is well worth the time and effort in the long run to create a good web marketing campaign, since it addresses the one issue that is foremost when marketing your product and services online: people use search engines such as Google and MSN to do their looking. And search engine listings that are highly ranked consistently outperform 'paid listings'.

A consultation, can quickly establish why your website may not be working for you.

“We did some search optimisation work for a company recently and we told them their website design was really dated and badly designed, but they wouldn’t listen. In total we managed to generate more than 12,000 more hits but it didn’t bring them any financial rewards because the site didn’t appeal design wise, for their prospective customers.“

"Search optimisation and good design go hand in hand"

"The challenge of a successful website, is to balance the search engine optimistion with the needs of your human viewers. This balance is were most websites fail"

Your Image Matters
44 Panton Road, Chester, Cheshire, UK CH2 3HX

Stuart Lovatt: 0151 324 2808
Mobile: 07855 054 844